Fountain Pens The Super Pen for Our Super MenLadies Learn to Drive Your Country Needs Women Drivers Do you drink German water When Britain declared war on Germany in 1914, industrious companies wasted no time in seizing the commercial opportunities presented by the conflict Without TV or radio, newspapers provided one of the few ways in which the British public could get reliable news of the war To cater to their rising readerships, advertising emerged as the new science of sales, growing increasingly sophisticated throughout the war years in both visual presentation and psychological appeal The Huns Have Got my Gramophone collects some of the most compelling and cleverly worded original advertisements created between 1914 and 1918 Many of the advertisements are aimed at women, from fearless guard dogs promising protection while husbands are away to soaps and skin creams for beauty on duty Others use the power of patriotism to push new products for men, including officers waterproof trench coats, and one young officer writing in the Times attests to the coats superior weather resistance by boldly asserting that he d leave his sword behind before he left his Burberry Together, the advertisements collected in the book reveal how advertisers sought to create new markets for products that took into account social change throughout the course of the conflict Featuring a range of products, from clothing, cigarettes, and invalid carriages to motorcycles and portable Decca phonographs the ideal gramophone for active service the book offers a new and unexpected source of historical information and an intimate glimpse of a nation at war....
|Title||:||The Huns Have Got my Gramophone!: Advertisements from the Great War|
|Publisher||:||Bodleian Library, University of Oxford October 15, 2014|
|Number of Pages||:||112 pages|
|File Size||:||562 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Huns Have Got my Gramophone!: Advertisements from the Great War Reviews
An interesting little volume, The Huns Have Got My Gramophone looks at advertising for the British market during WWI. This was an early period in advertising, when graphics supporting an idea (rather than just reminding the customer that the product exists) were used and "campaigns" were in their infancy. Divided up into topical chapters on product types, this book is illustrtaed with several examples of the ads themselves. The only drawback to this book is that its small size does not support larger illustrations or enough ads to get a better idea of the what type ads ran when. Still, a fun book.
Outstanding fun but all too short read on WWI.
Desperately disappointed in this item - it did not meet my expectations at all, despite it's intriguing title.