Newsletter Design A Step by Step Guide to Creative Publications Make it dramatic Make it readable Make it believable Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A Hamilton Follow the advice of this designer of world renowned publications and your newsletter will never land in the junk mail pile You ll learn techniques used by the most successful publications to attract readers and rivet their attention Included in this step by step guide Planning visual content Fast paced journalistic writing Forceful page layout Eye catching graphics Strong, clear typography Powerful photojournalism Cost wise production From selecting a name, logotype, and cover design to going on press, every element of producing a stand out newsletter is explained step by step in clear language Principles are expressed in simple terms that apply equally to desktop publishing or traditional T square and typewriter Layouts that are cluttered and complex or bland and austere can sabotage even the best editorial ideas The author shows you how to avoid the stock, off the shelf look You ll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance you ll learn how to edit and design with compelling journalistic photographs and vivid graphics In addition, the book introduces a twelve part grid design that not only opens up new creative possibilities and relief from the standard three column page, it works perfectly with computer coordinates There s plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark You ll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs It s all here From logotype to printed pages, you won t find a readable, on the money guide to designing newsletters....
|Title||:||Newsletter Design: A Step-by-Step Guide to Creative Publications|
|Publisher||:||Wiley 1 edition October 26, 1995|
|Number of Pages||:||192 pages|
|File Size||:||766 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Newsletter Design: A Step-by-Step Guide to Creative Publications Reviews
This book is very useful and I use it as a guide when producing newsletters for my campus. The author's tone is a bit high-handed but the information is invaluable. There are examples of styles and set-ups for very fine standard styles. Not anything cutting-edge in it, though. The author is thorough in language useage and styles. Lots of what not to dos in here.
The book was old, from 1995, with black and white photos of little visual interest. I assumed it might be a book that was up-to-date with compelling photos and visual design.