Pairing Fraser Seitels unique, humorous voice with the most up to date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in your face Public Relations textbook The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in todays world of public relations including heavy emphasis on social media and ethics....
|Title||:||The Practice of Public Relations (11th Edition)|
|Publisher||:||Prentice Hall 11 edition January 13, 2010|
|Number of Pages||:||480 pages|
|File Size||:||768 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
The Practice of Public Relations (11th Edition) Reviews
Perhaps my interest in the subject matter is boosting my personal opinion of the book but i thought the text illustrates the concepts of public relations well and the chapters about public relations writing are actually useful for any writer i feel. I is a bit repetitive when it talks about how to communicate and why because there is a apparently a lot of theory in the field to describe phenomena tat most people understand intuitively but its not too bad. This book has many newer and older editions and i cant speak on all of them (though the editions directly before and after are likely to be very similar) but if you can snag this for 20- 25 dollars on amazon i don't think you'll be disappointed.
I thought the book provided a good basic introduction to what public relations entails. The chapters were pretty quick reads which I appreciated when taking an accelerated 8 wk class. My issue with this product is the accompanying online materials put out by Pearson. The practice multiple choice and T&F quizzes along with the bank of questions used in weekly quizzes for grades had lots of errors. Often, out of a 30 question quiz, there would be three questions that were out and out wrong. I could find the correct answer word for word in the text, and it didn't match the "so-called correct answer" on the quiz. I then had to take the time to document the problem and send to professor for review in order to get back the points lost. This was frustrating for me and the professor. I was not the only one in the class with this issue - so it seems in this new edition to be a rampant problem. I am hoping that the publisher fixes this and that's the reason I'm documenting it here - maybe bad press will get them to do something.
I ordered a used copy of what I thought was going to be the 11th edition of this book and today received a 7th edition in the mail. I just went to the Marketplace listings from the link provided on Amazon's product page for the 11th edition, and sure enough, the 7th edition is what shows up on the Marketplace page--a change not particularly noticeable if you're not looking for it. In many fields this wouldn't be such a critical problem, but there's nothing in this 1998 edition about Facebook, Twitter, etc. Of course, social media is absolutely essential to the practice of public relations these days. So be careful: if you want to buy this book used, make sure you're getting the edition you think you're ordering!
When it arrived to me the first chapter was heavily highlighted, which I just attribute to previous renters highlighting on top of each other. Other than the first chapter there's little to no other highlighting. I would recommend renting this book, you may just have to get through the first chapter's highlighting haha. Other than that I have no complaints and I am still using the book.
With that being said, I don't think many people out there would purchase this book unless they had to. I was required to purchase this book for a class, and if I read 10 pages out of it; that's a lot.
I really like this book. The contents are set up nicely and each chapter is well defined and up to date with current and relevant information. It backs up all the lessons with great case studies and thought provoking questions at the end of each chapter. It's one of the best textbooks I've purchased in a long time.
Easy to read and entertaining book while learning a lot. :)
Used this for class and it was an interesting read. I like the case studies in it and use of modern events. It is a little outdated but I think there are newer versions now.